Privacy Policy

At Simplifai, we’re committed to protecting and respecting your privacy. This Policy explains when and why we collect personal information about people who visit our website, how we use it, the conditions under which we may disclose it to others and how we keep it secure.

We may change this Policy from time to time so please check this page occasionally to ensure that you’re happy with any changes. By using our website, you’re agreeing to be bound by this Policy.

Any questions regarding this Policy and our privacy practices should be sent by email to or by writing to Simplifai Systems Limited, 3M Buckley Innovation Centre, Firth St, Huddersfield, HD1 3BD.

Who are we?

We’re Simplifai Systems Limited (we’ll use ‘Simplifai’ for short throughout this Policy), a software and services company that makes artificial intelligence traffic management software.  Simplifai is a limited company registered in England under company number 10696351.  The registered address is 3M Buckley Innovation Centre, Firth St, Huddersfield, HD1 3BD.

How do we collect information from you?

We might obtain information about you when you use our website, for example, when you contact us about products and services, or if you register to receive information from us.

What type of information is collected from you?

The personal information we collect might include your name, address, email address, IP address (the unique number allocated to your computer when it is connected to the internet), telephone number and information regarding what pages are accessed and when.

How is your information used?

We may use your information to:

  • Send you communications which you have requested and that may be of interest to you. These may include information about products, services, company news and events.
  • Seek your views or comments on the services we provide;
  • Understand how you use our website, so that we can make improvements;
  • Notify you of changes to our services;

How long will we hold your information?

We will hold your personal information on our systems for as long as is necessary for the relevant activity, or as long as is set out in any relevant contract you hold with us.

We review our retention periods for personal information on a regular basis (no less than once every calendar year).

Who has access to your information?

We will not sell or rent your information to third parties.

We will not share your information with third parties for marketing purposes.

We may pass your information to our third-party service providers, agents, subcontractors and other associated organisations for the purposes of completing tasks and providing services to you on our behalf.  When we use third party service providers, we disclose only the personal information that is necessary to deliver the service and we have a contract in place that requires them to keep your information secure and not to use it for their own direct marketing purposes.

Please be reassured that we will not release your information to other third parties (beyond those described above), unless you have requested us to do so, or we are required to do so by law, for example, by a court order or for the purposes of prevention of fraud or other crime.

We may transfer your personal information to a third party as part of a sale of some or all of our business and assets to any third party or as part of any business restructuring or reorganisation, or if we’re under a duty to disclose or share your personal data in order to comply with any legal obligation or to enforce or apply our terms of use or to protect the rights, property or safety of our supporters and customers. However, we will take steps with the aim of ensuring that your privacy rights continue to be protected.

How you can access and update your information

The accuracy of your information is important to us.  If any of the information we hold is inaccurate or out of date, please email us at or write to us at Simplifai Systems Limited, 3M Buckley Innovation Centre, Firth St, Huddersfield, HD1 3BD.

You have the right to ask for a copy of the information Simplifai holds about you.  We do not charge for this service.

Security precautions in place to protect the loss, misuse or alteration of your information

When you give us personal information, we take steps to ensure that it’s treated securely.

Any sensitive information is encrypted during transmission. When you are on a secure page, a lock icon will appear on most web browsers.

Non-sensitive details (your email address etc.) are transmitted normally over the Internet, and this can never be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk. Once we receive your information, we make our best effort to ensure its security on our systems.